Hailing from East London, Natel has never let her circumstances dictate her journey. An International Business with Law graduate and qualified nail technician, Natel bootstrapped her business with a
modest £2000, showcasing an ability for making the most out of limited resources.

Télle Moi was born out of personal frustration. “i was about to start a new job and I remember trying to find a simple brown nude nail polish that would suit my skin tone – I didn’t want to stand out too much on my first day, so I thought nude would be the safest option. I searched through a range of high street brands that usually sell polish and struggled to find a flattering nude nail polish that wasn’t Just a lighter or darker shade of pink”

After research, learning and development, I created my own range of hand-mixed nail polishes.


WHO SAID NUDE HAS TO BE PINK? Télle Moi is a UK Indie Nail & Gel polish brand. All of our products are HEMA Free, Vegan, and cruelty-free. We specialise in creating and stocking an inclusive and diverse range of Nude Nail polishes, HEMA Free Gel Polish and nail care products handcrafted to suit all skin tones.

I wanted to create a brand that is inclusive & caters to people who look like me. In a world where black women are not the main target I wanted to create that, but to also not let people feel excluded from that, like we feel with certain brands. I'm always paying attention, listening and finding ways to do and be better.


A key part of developing Télle Moi was to create a range that does not contain animal products and our Gel products being HEMA Free to reduce the risk of developing nail allergies.

Our aim is to provide products that are not only suitable for home use, but also a professional range that can be used by qualified nail technicians on their clients. We aim to stock Télle Moi in as many places as possible to finally allow clients and home users a collection with them at the heart.